Made to move with you,
through every version of you.

Hi, I'm Chalisa, the woman behind BONDAE.

BONDAE was never born from a perfect business plan.

It came from my own life — my love for movement, getting dressed, feeling good in my body, and this quiet dream I had for a long time of creating something that was truly mine.

For years, I followed a path that looked right on paper. I worked a corporate job, built a career, and did what I thought I was supposed to do.

But somewhere along the way, I started asking myself a question I couldn't ignore:

What would my life look like if I actually built it around the person I wanted to become?

Eventually, I left my job and chose to find out. And BONDAE became a part of that journey.

It hasn't been a perfectly straight one. There have been collections I loved, ideas that changed, mistakes, slow months, moments where I questioned everything, and many times when I had to learn as I went.

I'm still learning. And strangely, I think that is what makes this brand feel the most like me.

BONDAE is growing while I'm growing too.

Why BONDAE

The name itself carries what I wanted this brand to stand for.

BOND
Connection
The bond we have with ourselves, our bodies, movement, and the people around us.
DAE
Three words
DDo the things we've been thinking about.
AAspire to grow into who we want to become.
EEmpower ourselves to choose a life that feels like our own.

Movement has always been more than exercise to me. It can be a sweaty gym session, yoga in the morning, walking around Bangkok with a coffee, traveling somewhere alone, spending a slow day at home, or simply doing something that brings me back to myself.

I wanted clothes that could exist through all of those moments. Pieces that feel soft and comfortable enough to live in, but beautiful enough that putting them on makes you feel a little more like yourself.

Not clothes that tell you what your body should look like. Not clothes you have to wait until you're "in shape" to wear.

Just pieces designed to move with the body and the life you already have.

That became BONDAE.

The Idea

I've never believed that we are only one version of ourselves.

Some days I feel strong. Some days soft. Some days ambitious. Some days I want to disappear somewhere by the sea and do absolutely nothing.

And I wanted BONDAE to have room for all of it.

That's why I think about our pieces beyond the gym. I want you to wear them to Pilates, to coffee, while traveling, running errands, working from home, or on one of those days when you simply want to put something on that makes you feel good.

Movement, comfort and confidence — without having to choose between them.
The Journey

Running BONDAE has taught me more about myself than I expected.

I used to think building a business meant knowing exactly what you were doing. Now I think a lot of it is having the courage to keep going while you're still figuring things out.

There have been moments when I doubted the brand. Moments when things didn't sell the way I hoped. Moments when I wondered whether I should do something completely different.

But I keep coming back to the same thing: I still care about what I'm creating. I still get excited when I see someone wearing BONDAE in her own life. And I still believe there is something worth building here.

So I'm allowing the brand to evolve instead of forcing it to become what I once thought it had to be. Slowly. Honestly. One collection at a time.

What BONDAE means to me

Today, BONDAE is more than activewear. It is a small part of the life I'm trying to build — one with more freedom, more movement, more creativity, and more space to be myself.

And maybe that's what I hope these pieces become for you too. Something that follows you through your days. Through the workouts and the slow mornings. Through the confident days and the days you're still finding your way. Through all the different women you'll become.

Because you don't need to have everything figured out before you start living your life. Neither do I.

We're becoming as we go.

With love, Chalisa Founder, BONDAE